Thursday, February 23, 2012

McSpicy

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McDonald’s™ celebrates the leap year by giving you a hot and juicy treat! Grab this coupon for a special $2.90 à la carte McSpicy™ starting tomorrow! Valid 24-29 Feb 2012. T&Cs apply.

In the ongoing pursuit of checking out localization efforts by McDonald's, I tried their McSpicy ("Premium Whole Chicken Chop" is its tagline) today. I was expecting the worst since I usually hate ordering chicken sandwiches, but this was surprisingly spicy and decently enjoyable, especially with the mayo providing a nice counterpoint to it all.

I don't think this is the same as the new Spicy Premium Chicken line that they launched in the US (especially considering how much heat this one packed - probably for local palates here). Well, as impressed as I was with it, it is still chicken at the end of the day, and hence probably not anything that I'll order again.



Global fast food players such McDonald’s, Kentucky Fried Chicken (KFC), Pizza Hut and Chikking, a new entrant into the north Indian market, continue to innovate, by adding local ingredients and flavours in order to entice Indian foodies, who are yet to fully embrace global cuisine in its original form.

“India is a unique market. It requires tremendous local innovations in terms of products development,” says Rajesh Kumar Maini, GM - corporate communication, McDonald’s India. The ‘aloo tikki’ burger featured on the McDonald’s menu is a case in point.

“Similarly, McGrill is another innovation of famous Indian dish Shammi Kebabs. Our recently launched McSpicy range has been developed integrating right mix of various local spices and herbs,” says Maini.

Sunay Bhasin, marketing head, Pizza Hut, says the company has introduced a new range of pizzas with popular Indian ingredients. “Our new range of pizzas include Sev Puri, Chettinadu Paneer, Chatpata Veg Masala, Nimbu Mirchi, Chicken Achaari, Chicken Jalfrezi and Chicken Do Pyaaza. The Sev Puri Pizza has aloo bhujiya, while the Chicken Jalfrezi Pizza has chicken tikka and tandoori sauce besides onions, tomatoes, green chillies and cheese,” says Bhasin.



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