Tuesday, December 13, 2011

WHITEsmile

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MIAMI , Dec. 6, 2011 /PRNewswire/ -- White Smile Global Inc. (OTCBB:WSML.OB - News).  Miami based Oral Health and Teeth Whitening Innovator today announces the completion of the re-formulated White Smile Pro™ Teeth Whitening Pen.  The Company designed their new product to compare with existing whitening "strips" and "trays" that make up the vast majority of over-the-counter purchases in North America.  The new pen system can be used to either maintain a persons whitening after any variation of professional whitening systems have been used, or to spot treat areas in which a person feels that their teeth are less white due to spaces between the tooth surfaces where stains can commonly accrue.

White Smile Global Management projects that similar to popular tray and strip kits, many consumers will use this pen system as a total solution to their teeth whitening needs because of the easy, quick application compared to other available products.

The White Smile Global Scientific Team, led by Oral Health and Teeth Whitening Expert, Chief Scientific Officer, Dr. Martin Giniger DMD, PhD, MsD, FICD, created a revolutionary new "anti-sensitivity" gel called Vitagen™.  This proprietary formulation is the perfect balance of "All-Natural" ingredients, and other key components that have been balanced to ensure amazing results with none of the negative effects such as sensitivity, that are common placed with "daily use" whitening products. The pen cartridge itself has no metal or rubber components and is 100% safe from decomposition due to either contact or gas, which is known complication with Hydrogen Peroxide.

White Smile Global Chief Scientific Officer Dr. Martin Giniger DMD, PhD, MsD, FICD stated, "I have spent my career working directly with the best selling professional and OTC Whitening and Oral Care products, and this product consolidates the best aspects of all that is available today without the complexities that make teeth whitening a pain."  The White Smile Pro™ Teeth Whitening Pen will be sold in a 2.5mL pen which is approximately a 30 day supply for substantially less than a "14 day supply" of popular "strips" or "tray" kits.

For more information please contact:
White Smile Global Inc.
Toll Free: 1.888.WSMILE1
General Information: info@whitesmileglobal.com

The Love That White Smile™ Smile Whitening System was developed by Dr. Jonathan Shainhouse, a 20-year dental veteran and advocate of gentle teeth whitening. Love That White Smile was launched in Canada in October 2010 and in May of 2011 in Target® stores across the US. He has created a series of products designed to whiten teeth and maintain the results - all with a light, fun and flirty approach. Love that White Smile will be introducing its other whitening products to the US in the coming months.

Dr. Jonathan Shainhouse's primary product is the Love That White Smile Whitening System - a three-step program featuring a 1% hydrogen solution - that champions "ease" as its primary advantage, with a strong argument for reducing sensitivity coming in second. And, it's hard to argue the ease question - there are no strips or mouth trays - you use your toothbrush to apply the cleansing, whitening and maintenance foams.

Shainhouse developed the Love That White Smile line in response to the difficulty and inaccuracy of other at-home whitening systems. He believes that because it's easier to use - and because it "penetrates into the tooth more fully than gel whitening formulas" - that people will be more likely to follow through. A clinical study on the product found that there was a statistically significant improvement in shade color after 3 days of product use. Love That White Smile products are attractive, well-packaged and come with easy-to-understand instructions. The creators also have an impressive and innovative marketing campaign going on. All-in-all, it's a professional, upscale presentation.




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